![]() That way, we can innovate and give you the bedrock that you need to succeed. That is why Captivate includes and will always include as much data as we can give you about your podcast downloads on every plan. To me, it shows a lack of innovation on a brand’s part when that is the case, if the only thing you have to ‘sell’ is the data that, I believe, a podcaster has a rightful claim to, well that’s a sign of bigger problems. I don’t believe in charging you more for “Advanced Analytics”. As a precursor to many of the features that we’re building for Captivate, we continue to create more and more foundational features that all of our podcasters can enjoy at no extra cost. That vision is to give podcasters what they need to understand their audience and to help them to understand that what they do to build or engage with that audience has to be measured, interpreted and acted upon. When we began the process of building Captivate – our (podcast hosting, analytics and marketing) platform, we chose the tagline “The World’s Only Growth-Oriented Podcast HostTM“.
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